New Orleanian clothier Joseph Haspel brought seersucker into the Southern fold. Although the airy, durable fabric was commonly used to make manufacturing uniforms (a practice that originated in colonial India), in 1909, Haspel stitched a plan to create a three-piece suit from the cloth.
Seersucker season is in full sing. On Friday, April 21, independent specialty store Rubensteins hosted a “Seersucker Social” with family-owned American men’s brand Haspel at its store in New Orleans, LA.
In 1909, Joseph Haspel Sr. opened Haspel, a textile factory specializing in lightweight men’s suits. Haspel — known colloquially as “the Factory” by neighbors and workers — was located at the intersection of Broad St. and St. Bernard Ave. until production moved to Tylertown, Mississippi, where it stayed until the brand was bought out by the Palm Beach Company in the late 1970s.
Tuxedos are always dapper, but in the heat that lingers from May to September, wearing a wool one is akin to wearing a hair shirt. That’s where the seersucker tuxedo by Haspel comes in. The company’s take on the tux features seersucker in formal navy and black. Pair it with a classic tuxedo shirt, a hand-tied bow tie, and a white silk pocket square by Brooks Brothers and you’re ready for anything.