Happy Birthday to the Perfect Summer Suit | The Manual | JULY 2019

July 31, 2019

Happy Birthday to the Perfect Summer Suit | The Manual | JULY 2019

Celebrating 110 Years of Seersucker: Happy Birthday to the Perfect Summer Suit

On Tom Waits’ classic Nighthawks at The Diner, during the closing track Waits agrees that he needs to step up his style, saying, “Maybe a serious seersucker Saturday evening cranberry accouterment ensemble would be nice.” 

Wouldn’t it, though? The line kept snaking through my head when I was invited by Haspel, the champion of seersucker, to head South and experience the city of New Orleans — and the birthplace of the classic seersucker suit — to celebrate National Seersucker Day. Haspel was founded in New Orleans in 1909, so this was a not-to-be-passed-up opportunity to celebrate the brand’s 110th anniversary, while taking a deep drink of the culture that formed this sartorial icon. 

According to fashion historian Bill Haltom, author of Milk and Sugar: The Complete Book of Seersucker, the history of seersucker fabric gets muddled in time. The name itself is said to come from the Persian; a derivation of “sheer” and “shakkar,” meaning milk and sugar, describing the way the smooth and bumpy textures of the fabric come out in the weave. It was brought to the United States from the British Colonial East Indies in the 1800s. That puckered texture causes the already lightweight fabric to lift away from the skin, keeping the wearer cool. Joseph Haspel, a clothier and tailor, adopted the fabric to make work clothes for factory workers and farmers — even prisoners — who work in New Orleans’ near-tropical climate. He was inspired to tailor the fabric into a suit for professionals to battle Louisiana’s raging heat, and it became a sensation throughout the South.

Read Entire Article Here... 






Also in PRESS

Velvet Reigns | MYNEWORLEANS.COM | JANUARY 2020
Velvet Reigns | MYNEWORLEANS.COM | JANUARY 2020

January 13, 2020

Award season began on Jan. 5 with the 77th Golden Globe Awards. Each award season we love the bridal inspiration that can be sparked by red carpet looks. However, when scanning the celebrity attendees this year, we noticed a trend that surprised us – velvet … menswear.

Read More Here

View full article →

Eat Like A Local | FORBES | DECEMBER 2019
Eat Like A Local | FORBES | DECEMBER 2019

January 02, 2020

Eat Like A Local is a series by @HungryEditor profiling people on their eating habits⁠—everything from their favorite restaurants and bars to where they grocery shop, and sometimes even their go-to takeout order.

View full article →

Holiday Gift Ideas With Lawrence Zarian | KTLA 5 | DECEMBER 2019
Holiday Gift Ideas With Lawrence Zarian | KTLA 5 | DECEMBER 2019

December 12, 2019

Click For Video and Link


View full article →