Stylish Seersucker Suits You Need to Buy This Summer | Departures | JULY 2019

It's the perfect look for a touch of Southern flare.

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The origins of some of fashion’s most iconic pieces, the ones that have stood the test of time and seasonal trends, can often be traced back to the closets of blue-collar workers such as factory workers and farmers. And the reason for that is quite simple. No matter how good-looking and well designed a piece of clothing is, if it’s not comfortable, it is quite simply doomed. And when it comes to comfort, fabrics are key.

This is why seersucker is such a summer staple. Its signature pucker texture—the result of a technique that weaves threads using different tension levels—keeps the wearer cool during the warmer months.

It’s not surprising that the fabric was especially popular with workers in the South where the tropical climate can make summers especially grueling. Joseph Haspel Sr., a New Orleans-based tailor, was the first one to see its potential beyond its workwear roots. He famously walked into the Atlantic ocean dressed in a seersucker suit that he later left to drip dry on a fence just to make a point—the suit will look like new without any need of ironing and ready to be worn again that same night (which of course it was).

Naturally, it didn’t take long for celebrities and politicians to add seersucker to their wardrobes—Clark Gable, President Truman, and Jeff Bridges have all donned impeccably tailored suits by Haspel. To celebrate its 110th anniversary this year, the brand released a limited-edition suit collection in five silhouettes all inspired by Haspel’s best-selling vintage looks sporting modern updates.






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We Love You, New Orleans - Exhibition | LA STATE MUSEUM | 2020
We Love You, New Orleans - Exhibition | LA STATE MUSEUM | 2020

It's getting hot out there! The Haspel Brothers company, founded in New Orleans in 1909, designed this seersucker suit to help keep their customers cool in the 1950s. The company's founder, Joseph Haspel, originated the idea of making men's suits out of lightweight wash-and-wear cotton seersucker material, which ultimately led to seersucker becoming the quintessential southern man's warm-weather suit. A 1950s Haspel suit is one of the artifacts included in the exhibition "We Love You, New Orleans" in the Cabildo.

Men's seersucker suit, Haspel Brothers, Inc., ca. 1950. Gift of the Crawford Family, 1966.060.145a–b.

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Seersucker rules the Senate. This year, not so much | RollCall | June 2020
Seersucker rules the Senate. This year, not so much | RollCall | June 2020

Every year in June, on a warm and sticky Thursday, senators arrive at work looking like they’ve come straight from the Kentucky Derby. Gone are the standard dark suits of the winter months. Instead, they wear seersucker.

Walking the halls of the Capitol, they project a sense of gentility and ease. Why yes, they seem to say, this fabric is 100 percent cotton. Why yes, it is extremely cool. Why yes, these tiny stripes, blue and white and vanishingly thin, kind of make your head spin. Now let’s all squeeze together for a bipartisan photo op.


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Haspel Teams Up With Nola Couture On Accessory Capsule | MR | JUNE 2020
Haspel Teams Up With Nola Couture On Accessory Capsule | MR | JUNE 2020

Two native New Orleans brands have joined forces on the release of a capsule accessory collection paying tribute to all things Louisiana.

American tailored clothing brand Haspel has teamed up with accessories company NOLA Couture on a line of colorful silk ties, bow ties, and pocket squares featuring some of Louisiana’s favorite things like sugarcane, pelicans, catfish, the “Cajun Holy Trinity”, magnolias, iris, and strawberry prints. Pocket squares retail for $35, bow ties for $55, and neckties for $65.


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