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New Orleans clothier Joseph Haspel, Sr. is often credited with creating the first seersucker suit (way back when, the fabric had a very casual, leisure-y connotation). Since then, men in hot, humid climates everywhere have turned to his brand for standard-setting seersuckers. If you’re looking to dip your toe into the pond, Haspel is the perfect place to start: Its suits are classic, foolproof, come in a range of colors and styles, and are available in both classic and modern cuts. 
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Sen. Bill Cassidy knows a thing or two about the persistent southern heat. You would, too, if you grew up in on the banks of the Mississippi in Lousiana’s lower half.

The South is stubbornly heat tolerant, with southerners coping by saying “it’s not the heat that will get you, it’s the humidity,” and by maintaining an ever-ready pitcher of sweet tea or Cheerwine. Southerners know that there’s no sense in trying to beat the heat (This North Carolina reporter will tell you, you simply can’t).

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The use of seersucker dates back three centuries, but the seersucker suit owes its popularity in the South to classic New Orleans menswear brand, Haspel. Learn the origin story, and take a look at some of our favorite ways to wear seersucker today!
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New Orleans' brand Haspel has been keeping folks cool for more than a hundred years and their Seersucker Short-Sleeve Shirt continues the tradition. 

New Orleans' brand Haspel has been around for more than 110 years and knows a thing or two about clothes made to keep you cool when it's hot and muggy. I grew up there so believe me when I say August in New Orleans is no joke. Seersucker, as mentioned above, is an outstanding fabric for summer. Haspel's version is made in Italy from 100% Cotton and comes in a range of patterns, including traditional stripes. The solid colors—there are four choices—are a nice alternative if you're looking for the benefits of seersucker fabric without a pattern.  

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It's getting hot out there! The Haspel Brothers company, founded in New Orleans in 1909, designed this seersucker suit to help keep their customers cool in the 1950s. The company's founder, Joseph Haspel, originated the idea of making men's suits out of lightweight wash-and-wear cotton seersucker material, which ultimately led to seersucker becoming the quintessential southern man's warm-weather suit. A 1950s Haspel suit is one of the artifacts included in the exhibition "We Love You, New Orleans" in the Cabildo.

Men's seersucker suit, Haspel Brothers, Inc., ca. 1950. Gift of the Crawford Family, 1966.060.145a–b.

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Every year in June, on a warm and sticky Thursday, senators arrive at work looking like they’ve come straight from the Kentucky Derby. Gone are the standard dark suits of the winter months. Instead, they wear seersucker.

Walking the halls of the Capitol, they project a sense of gentility and ease. Why yes, they seem to say, this fabric is 100 percent cotton. Why yes, it is extremely cool. Why yes, these tiny stripes, blue and white and vanishingly thin, kind of make your head spin. Now let’s all squeeze together for a bipartisan photo op.

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Two native New Orleans brands have joined forces on the release of a capsule accessory collection paying tribute to all things Louisiana.

American tailored clothing brand Haspel has teamed up with accessories company NOLA Couture on a line of colorful silk ties, bow ties, and pocket squares featuring some of Louisiana’s favorite things like sugarcane, pelicans, catfish, the “Cajun Holy Trinity”, magnolias, iris, and strawberry prints. Pocket squares retail for $35, bow ties for $55, and neckties for $65.

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Award season began on Jan. 5 with the 77th Golden Globe Awards. Each award season we love the bridal inspiration that can be sparked by red carpet looks. However, when scanning the celebrity attendees this year, we noticed a trend that surprised us – velvet … menswear.

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Eat Like A Local is a series by @HungryEditor profiling people on their eating habits⁠—everything from their favorite restaurants and bars to where they grocery shop, and sometimes even their go-to takeout order.
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