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It's getting hot out there! The Haspel Brothers company, founded in New Orleans in 1909, designed this seersucker suit to help keep their customers cool in the 1950s. The company's founder, Joseph Haspel, originated the idea of making men's suits out of lightweight wash-and-wear cotton seersucker material, which ultimately led to seersucker becoming the quintessential southern man's warm-weather suit. A 1950s Haspel suit is one of the artifacts included in the exhibition "We Love You, New Orleans" in the Cabildo.

Men's seersucker suit, Haspel Brothers, Inc., ca. 1950. Gift of the Crawford Family, 1966.060.145a–b.

Every year in June, on a warm and sticky Thursday, senators arrive at work looking like they’ve come straight from the Kentucky Derby. Gone are the standard dark suits of the winter months. Instead, they wear seersucker.

Walking the halls of the Capitol, they project a sense of gentility and ease. Why yes, they seem to say, this fabric is 100 percent cotton. Why yes, it is extremely cool. Why yes, these tiny stripes, blue and white and vanishingly thin, kind of make your head spin. Now let’s all squeeze together for a bipartisan photo op.


Two native New Orleans brands have joined forces on the release of a capsule accessory collection paying tribute to all things Louisiana.

American tailored clothing brand Haspel has teamed up with accessories company NOLA Couture on a line of colorful silk ties, bow ties, and pocket squares featuring some of Louisiana’s favorite things like sugarcane, pelicans, catfish, the “Cajun Holy Trinity”, magnolias, iris, and strawberry prints. Pocket squares retail for $35, bow ties for $55, and neckties for $65.


Award season began on Jan. 5 with the 77th Golden Globe Awards. Each award season we love the bridal inspiration that can be sparked by red carpet looks. However, when scanning the celebrity attendees this year, we noticed a trend that surprised us – velvet … menswear.

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Traditionally a seersucker suit is known by its signature blue and white stripes, because this was The Original and popularized in the early 1900’s by my great-grandfather Joseph Haspel, Sr, who was known for being a fabric innovator in the men’s fashion realm. His seersucker wash-and-wear suits have graced the physiques of Gregory Peck, Cary Grant, and nearly every President since Calvin Coolidge.  
The number one rule about seersucker is that there are no rules. Traditional fashion rules no longer apply and haven’t for a while. Embracing new and different ways of wearing the classics allows for personal creativity, innovation, and true opportunities for self-expression.
Gone are the days of strict fashion rules. There we said it. The fashion world is constantly evolving, and we must evolve with it or risk extinction like so many other American fashion mainstays.

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