Haspel launches new suit for Tiger fans | BR Business Report | SEPTEMBER 2019
The holy trinity of LSU style: seersucker, purple and gold. Now imagine all three of these design elements in one suit. Thanks to a new partnership between Haspel and the LSU Alumni Association, the suit that Tiger fans have dreamed of is here.
“Haspel’s owner, Laurie Aronson, has been a longtime supporter of LSU,” explains Mignon Kastanos, LSU Alumni Association director of marketing and communications. Kastanos says the idea for the LSU-themed suit was born during a meeting between Aronson and LSU Alumni Association Chief Operating Officer Steve Helmke. Once Aronson and Will Swillie, Haspel’s executive vice president and managing director, presented the potential fabric swatch, the Alumni Association knew this was the idea to pursue.
The limited-edition suit’s seersucker cotton fabric has its origins in Italy and is exclusive to Haspel, says Swillie. After a year of trial and error with the fabric, the team was able to achieve a unique purple and gold combination that was perfect for passionate Tiger fans.
“Will was the driving force behind the suit’s design,” Kastanos says. “Interestingly, the first concept presented by the mill was gingham and was in a different color. Haspel worked closely with the mill to get the color, texture and weight to what is now the final product.”
The inspiration behind the suit, which is made in the U.S., was Haspel’s interest in creating a piece that embodied its Louisiana heritage and resembled their strong ties to Louisiana’s flagship university, Kastanos says.
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It's getting hot out there! The Haspel Brothers company, founded in New Orleans in 1909, designed this seersucker suit to help keep their customers cool in the 1950s. The company's founder, Joseph Haspel, originated the idea of making men's suits out of lightweight wash-and-wear cotton seersucker material, which ultimately led to seersucker becoming the quintessential southern man's warm-weather suit. A 1950s Haspel suit is one of the artifacts included in the exhibition "We Love You, New Orleans" in the Cabildo.
Men's seersucker suit, Haspel Brothers, Inc., ca. 1950. Gift of the Crawford Family, 1966.060.145a–b.
Every year in June, on a warm and sticky Thursday, senators arrive at work looking like they’ve come straight from the Kentucky Derby. Gone are the standard dark suits of the winter months. Instead, they wear seersucker.
Walking the halls of the Capitol, they project a sense of gentility and ease. Why yes, they seem to say, this fabric is 100 percent cotton. Why yes, it is extremely cool. Why yes, these tiny stripes, blue and white and vanishingly thin, kind of make your head spin. Now let’s all squeeze together for a bipartisan photo op.
Two native New Orleans brands have joined forces on the release of a capsule accessory collection paying tribute to all things Louisiana.
American tailored clothing brand Haspel has teamed up with accessories company NOLA Couture on a line of colorful silk ties, bow ties, and pocket squares featuring some of Louisiana’s favorite things like sugarcane, pelicans, catfish, the “Cajun Holy Trinity”, magnolias, iris, and strawberry prints. Pocket squares retail for $35, bow ties for $55, and neckties for $65.