Tiger style: The story behind Haspel’s new purple and gold seersucker suit | InRegister | SEPTEMBER 2019

Tiger style: The story behind Haspel’s new purple and gold seersucker suit

The holy trinity of LSU style: seersucker, purple and gold. Now imagine all three of these design elements in one suit. Thanks to a new partnership between Haspel and the LSU Alumni Association, the suit that Tiger fans have dreamed of is here.

“Haspel’s owner, Laurie Aronson, has been a longtime supporter of LSU,” explains Mignon Kastanos, LSU Alumni Association director of marketing and communications. Kastanos says the idea for the LSU-themed suit was born during a meeting between Aronson and LSU Alumni Association Chief Operating Officer Steve Helmke. Once Aronson and Will Swillie, Haspel’s executive vice president and managing director, presented the potential fabric swatch, the Alumni Association knew this was the idea to pursue.

The limited-edition suit’s seersucker cotton fabric has its origins in Italy and is exclusive to Haspel, says Swillie. After a year of trial and error with the fabric, the team was able to achieve a unique purple and gold combination that was perfect for passionate Tiger fans.

LSU basketball coach Will Wade sports the Haspel suit on the ramp of the PMAC. Photo courtesy Haspel.

Will was driving force behind the suit’s design,” Kastanos says. “Interestingly, the first concept presented by the mill was gingham and was in a different color.  Haspel worked closely with the mill to get the color, texture and weight to what is now the final product.”

The inspiration behind the suit, which is made in the United States, was Haspel’s interest in creating a piece that embodied its Louisiana heritage and resembled their strong ties to Louisiana’s flagship university, Kastanos says. 

“This is specific to LSU,” Swillie says. “Steve loved it.”

Helmke sported an early sample of the suit, which features a gold jacket lining and flat-front pants, in Austin during the weekend of the LSU-University of Texas game. The feedback was immediate and enthusiastic, with admirers of the suit constantly asking Helmke to share the link where they could order their own, Kastanos says.

A purchase of the suit includes a one-year membership to the LSU Alumni Association, and the association will also receive a $100 donation in the customer’s name. Proceeds from sales of the suit will benefit the association and its mission to “engage LSU alumni and friends to help them thrive professionally, socially, and philanthropically; and ultimately strengthen their bonds and support to LSU and to each other.” 

A close-up of the Haspel suit’s custom purple and gold stripe. Photo courtesy Haspel.

As a nonprofit organization, the LSU Alumni Association is supported by graduates, former students and friends of the university. With this support, the association has been able to support hundreds of scholarships, over 40 professorships, numerous faculty awards and funding for major LSU construction projects.

Pre-orders for the purple and gold seersucker suit are available on Haspel’s website here. Orders must be made by October 15, and they will ship by February 2020.

Haspel’s classic seersucker suits were selected as one of the 30 Southern essentials featured in inRegister’s 30th-anniversary issue, which is on newsstands now. Read more about these dapper duds and see the rest of the list here.



Read Entire Story Here...






Also in PRESS

We Love You, New Orleans - Exhibition | LA STATE MUSEUM | 2020
We Love You, New Orleans - Exhibition | LA STATE MUSEUM | 2020

It's getting hot out there! The Haspel Brothers company, founded in New Orleans in 1909, designed this seersucker suit to help keep their customers cool in the 1950s. The company's founder, Joseph Haspel, originated the idea of making men's suits out of lightweight wash-and-wear cotton seersucker material, which ultimately led to seersucker becoming the quintessential southern man's warm-weather suit. A 1950s Haspel suit is one of the artifacts included in the exhibition "We Love You, New Orleans" in the Cabildo.

Men's seersucker suit, Haspel Brothers, Inc., ca. 1950. Gift of the Crawford Family, 1966.060.145a–b.

View full article →

Seersucker rules the Senate. This year, not so much | RollCall | June 2020
Seersucker rules the Senate. This year, not so much | RollCall | June 2020

Every year in June, on a warm and sticky Thursday, senators arrive at work looking like they’ve come straight from the Kentucky Derby. Gone are the standard dark suits of the winter months. Instead, they wear seersucker.

Walking the halls of the Capitol, they project a sense of gentility and ease. Why yes, they seem to say, this fabric is 100 percent cotton. Why yes, it is extremely cool. Why yes, these tiny stripes, blue and white and vanishingly thin, kind of make your head spin. Now let’s all squeeze together for a bipartisan photo op.


View full article →

Haspel Teams Up With Nola Couture On Accessory Capsule | MR | JUNE 2020
Haspel Teams Up With Nola Couture On Accessory Capsule | MR | JUNE 2020

Two native New Orleans brands have joined forces on the release of a capsule accessory collection paying tribute to all things Louisiana.

American tailored clothing brand Haspel has teamed up with accessories company NOLA Couture on a line of colorful silk ties, bow ties, and pocket squares featuring some of Louisiana’s favorite things like sugarcane, pelicans, catfish, the “Cajun Holy Trinity”, magnolias, iris, and strawberry prints. Pocket squares retail for $35, bow ties for $55, and neckties for $65.


View full article →