The Pervasive Power of the Pucker | BIZ NEW ORLEANS | JUNE 2019
For Haspel’s great-grandfather, Joseph Haspel, Sr., inspiration to create the iconic suit came from his time spent in New Orleans factories before the advent of air conditioning. In an effort to stay cool, factory workers were wearing lightweight overalls made of a fabric called seersucker. Haspel saw this and felt that the breathable fabric could be elevated into a dressy ensemble, appropriate for the boardroom, a restaurant or anywhere else a jacket was required.
After designing his first suit, Haspel discovered that he could layer the fabric and cut more than one suit pattern at a time. In 1909, his new company began manufacturing seersucker suits in a facility on Broad Street near Esplanade Avenue.
The menswear clothing company quickly became famous throughout the South for its suits made of lightweight, summery fabrics like poplin, linen, and — you guessed it — seersucker. The suits also quickly became a hit among preppy Ivy -eague students in the Northeast.
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The Archival Collection is comprised of five different styles of suits and five coordinating woven sport shirts. A highlight of the collection is a double-breasted, side vented jacket with a modern pleated pant and side tab waistband. The shirt styles consist of solids, patterns and floral prints that all work back to each suit. Suits will retail for $695 and shirts for $125, both found exclusively on Haspel.com.
“The vintage Haspel signature fabrics and years of creative advertisements inspired us most—particularly those from the Sixties and Seventies when Haspel was the ‘go-to’ suit for summer,” explains Will Swillie, EVP and Managing Director of Haspel. “These classic styles are still relevant today and updating them seemed like a fitting way to celebrate the brand’s tremendous legacy.”
Iconic American Brand Haspel Celebrates A Momentous 110th Anniversary.
Contrary to popular belief, seersucker is not just about casual outings in the summer. Nowadays, American men realize that everyone has their own personal definition of seersucker style, whether it is for business or for pleasure. Seersucker can be worn many ways. It is a style concept and an experience, a moment as well as an evolution. Seersucker is the merging of well-spirited fashion with modified reality. In short, trust me, you can wear seersucker now. More importantly, I can assure you that once you start wearing seersucker, it will become a staple in your wardrobe.