"I am the fourth generation to run the business and it's so exciting for me and it makes me so proud," said Aronson.
2019 marks Haspel’s 110th year in business. For a company that started in Louisiana, Aronson says it was important to her to make sure the headquarters for Haspel remains in the Bayou State. So now, Baton Rouge is home to the company that reaches coast to coast, offering more than just the original seersucker suit.
The seersucker suit from Haspel is now offered in nine colors.
The seersucker processed fabric has now branched out into long and short sleeved shirts, shorts, and even a navy blue and black suit that can be worn all year round, even though many see seersuckers as a summer only suit. In fact, Haspel seersuckers have become so popular that every second Thursday in June is now dedicated to them.
In 1909, it was introduced to the sartorial world by specialist American seersucker makers Haspel as the ultimate summer suit fabric. Born out of the New Orleans jazz movement, it became a look synonymous with the hazy southern states. Its Crescent City style was best captured by Miles Davis who personified this look on his At Newport 1958 album cover, demonstrating how to wear a soft-shouldered Italian-cut jacket with nonchalance. It was a heyday moment for the fabric and his louche approach is still a style cue worth noting t...