Haspel Releases Limited-Edition Archival Collection
NEW ORLEANS (press release) – Haspel Clothing, the originator of the seersucker suit, delved into its archives to create a limited-edition tailored clothing and shirt collection to commemorate its 110th anniversary. The renowned brand, owned and operated by the Haspel family for four generations, landed on five distinct, heritage-inflected silhouettes—all crafted in vintage-style, tea-stained seersucker fabrics. In concert with this momentous anniversary, only 110 suits will be produced in each of the five models. Each suit will be numbered and feature a vintage Haspel label not used in decades by the brand.
“One hundred and ten years in business is an extraordinary accomplishment,” says Haspel CEO, and fourth-generation owner Laurie Haspel Aronson. “We spent a lot of time thinking about how to celebrate this very important milestone. We ultimately decided on this limited-edition capsule collection to pay tribute to our rich brand history. It is also a great way to remake some of our classic silhouettes and update them in a new, modern way.”
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It's getting hot out there! The Haspel Brothers company, founded in New Orleans in 1909, designed this seersucker suit to help keep their customers cool in the 1950s. The company's founder, Joseph Haspel, originated the idea of making men's suits out of lightweight wash-and-wear cotton seersucker material, which ultimately led to seersucker becoming the quintessential southern man's warm-weather suit. A 1950s Haspel suit is one of the artifacts included in the exhibition "We Love You, New Orleans" in the Cabildo.
Men's seersucker suit, Haspel Brothers, Inc., ca. 1950. Gift of the Crawford Family, 1966.060.145a–b.
Every year in June, on a warm and sticky Thursday, senators arrive at work looking like they’ve come straight from the Kentucky Derby. Gone are the standard dark suits of the winter months. Instead, they wear seersucker.
Walking the halls of the Capitol, they project a sense of gentility and ease. Why yes, they seem to say, this fabric is 100 percent cotton. Why yes, it is extremely cool. Why yes, these tiny stripes, blue and white and vanishingly thin, kind of make your head spin. Now let’s all squeeze together for a bipartisan photo op.
Two native New Orleans brands have joined forces on the release of a capsule accessory collection paying tribute to all things Louisiana.
American tailored clothing brand Haspel has teamed up with accessories company NOLA Couture on a line of colorful silk ties, bow ties, and pocket squares featuring some of Louisiana’s favorite things like sugarcane, pelicans, catfish, the “Cajun Holy Trinity”, magnolias, iris, and strawberry prints. Pocket squares retail for $35, bow ties for $55, and neckties for $65.