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It's getting hot out there! The Haspel Brothers company, founded in New Orleans in 1909, designed this seersucker suit to help keep their customers cool in the 1950s. The company's founder, Joseph Haspel, originated the idea of making men's suits out of lightweight wash-and-wear cotton seersucker material, which ultimately led to seersucker becoming the quintessential southern man's warm-weather suit. A 1950s Haspel suit is one of the artifacts included in the exhibition "We Love You, New Orleans" in the Cabildo.

Men's seersucker suit, Haspel Brothers, Inc., ca. 1950. Gift of the Crawford Family, 1966.060.145a–b.

  • 1 min read

Pee-wee Herman and Haspel via

Pee-wee in Haspel seersucker! | by The Editors of GQ | Photo by Peggy Sirota

America's favorite man-child was ahead of his time, not only for his gonzo 1980s kid show (which adults secretly loved) but also for his geeked-out look and perfect bow ties. And now that Pee-wee Herman's back, making Netflix movies and looking ageless, the fashion world is finally catching up. feature during Haspel National Seersucker Day lunch in New York

"Let's Do Lunch" National Seersucker Day | by Todd Kingston Plummer

“Let’s do lunch” is the ubiquitous refrain of many fashion folks and busy corporate-types in New York. But the problem is, a high-noon lunch date in June often means sweltering temperatures, sticky subway rides, and unsightly sweat stains. Not so chic. However, a pair of midday events this week taught us how to lunch in style while looking cool as a cucumber.