Entrepreneur.com (July 22nd, 2019)
This 110-Year-Old Seersucker Suit Business Is Led by the Founder's Great-Granddaughter. Here's How She Keeps It Current. The Haspel family's namesake clothing company, founded in 1909, continues to evolve while maintaining tradition.
Gardenandgun.com (June 13th, 2019)
Celebrate National Seersucker Day. This year, June 13 marks the official date when U.S. Senate leaders set aside political differences for a more perfect sartorial union. Though popularized beginning in 1909 by New Orleans merchant Joseph Haspel, the seersucker suit has also long been closely associated with another Southern city: Washington, D.C.
Bizneworleans.com (June 31st, 2019)
The Pervasive Power of the Pucker. It’s been 110 years since Joseph Haspel Sr.created the first seersucker suits in New Orleans. Now his great-granddaughteris taking the company into the future. If you meet Laurie Haspel while wearing a seersucker suit, make sure you’re honest about where it came from, because Haspel, the CEO and fourth-generation owner of Haspel clothing, will quickly discover the truth.
Departures.com (July 15th, 2019)
Stylish Seersucker Suits You Need to Buy This Summer. It's the perfect look for a touch of Southern flare.
BATON ROUGE, LA (WAFB) - It was 1909 when a man by the name of Joseph Haspel Sr. invented the seersucker suit at his New Orleans factory at the corner of St. Bernard and Broad avenues. “It was a factory for uniforms at the time, including overalls and a lot of Army uniforms at the time. The overalls were actually made out of a seersucker fabric,” said Laurie Aronson, president and CEO of Haspel.
Will Swillie is an accomplished professional with more than 29 years retail experience. He has held senior roles within national retailers and wholesalers as well as start-ups and e-commerce businesses. The Louisiana native most recently served as vice president and divisional merchandise manager of Stein Mart, where he led the men’s sportswear business. Prior to that, Swillie was the division president of CLAD, a luxury website dedicated to contemporary menswear that was a joint venture with the JCPenney Co. and Esquire magazine. The menswear veteran also served as the director of brand management at e-retailer Rue La La, where he launched the men’s business in 2010. He has also served as a men’s buyer for both Neiman Marcus in Dallas, Texas and Ralph Lauren in New York City.
Laurie Haspel Aronson is Joseph Haspel Sr.’s great granddaughter. In 2002, she became Haspel’s president and CEO.
"I am the fourth generation to run the business and it's so exciting for me and it makes me so proud," said Aronson.
2019 marks Haspel’s 110th year in business. For a company that started in Louisiana, Aronson says it was important to her to make sure the headquarters for Haspel remains in the Bayou State. So now, Baton Rouge is home to the company that reaches coast to coast, offering more than just the original seersucker suit.