Joseph Haspel Sr. once said that "hot is hot, no matter what you do for a living".
During the British Colonial period prior to the invention of air-conditioning, seersucker had become popular in the warmer territories due in most part to it's light weight feel. The name seersucker derives from the Persian words sheer and shakar, literally meaning "milk and sugar'' -most likely coming from the fabrics smooth and bumpy hand.
“National Seersucker Day is June 13 and what other brand can actually say that they own a holiday?” said Aronson.
In the past 110 years, there’s been no shortage of legendary figures wearing the suits, from Hollywood stars and political icons, to presidents of the United States. It’s a style that’s gone national and started in Louisiana.
“Louisiana is our home and we are very, very proud of that,” said Aronson. “Haspel clothing are clothes meant for a good time.”