Haspel Clothing, the New Orleans-born icon known for originating the seersucker suit, is 110. To celebrate, the family-owned menswear brand will launch a special capsule collection and a raft of parties, pop-ups, and partnerships throughout 2019.
One of the oldest family-owned apparel brands in America, Haspel may be legendary but it’s built for today’s man. The company moved to a direct-to-consumer model in 2017 to better serve its consumer. It refined its sourcing techniques—including moving its tailored production to Hardwick in Tennessee—and refreshed its assortment and product cadence. This year serves as a moment to recognize the brand’s storied past and bright future as a digitally-native, Louisiana-bred brand.
“National Seersucker Day is June 13 and what other brand can actually say that they own a holiday?” said Aronson.
In the past 110 years, there’s been no shortage of legendary figures wearing the suits, from Hollywood stars and political icons, to presidents of the United States. It’s a style that’s gone national and started in Louisiana.
“Louisiana is our home and we are very, very proud of that,” said Aronson. “Haspel clothing are clothes meant for a good time.”