Haspel To Launch Special Capsule Collection - 110th Birthday | MR-MAG | APRIL 2019
Haspel Clothing, the New Orleans-born icon known for originating the seersucker suit, is 110. To celebrate, the family-owned menswear brand will launch a special capsule collection and a raft of parties, pop-ups, and partnerships throughout 2019.
One of the oldest family-owned apparel brands in America, Haspel may be legendary but it’s built for today’s man. The company moved to a direct-to-consumer model in 2017 to better serve its consumer. It refined its sourcing techniques—including moving its tailored production to Hardwick in Tennessee—and refreshed its assortment and product cadence. This year serves as a moment to recognize the brand’s storied past and bright future as a digitally-native, Louisiana-bred brand.
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It's getting hot out there! The Haspel Brothers company, founded in New Orleans in 1909, designed this seersucker suit to help keep their customers cool in the 1950s. The company's founder, Joseph Haspel, originated the idea of making men's suits out of lightweight wash-and-wear cotton seersucker material, which ultimately led to seersucker becoming the quintessential southern man's warm-weather suit. A 1950s Haspel suit is one of the artifacts included in the exhibition "We Love You, New Orleans" in the Cabildo.
Men's seersucker suit, Haspel Brothers, Inc., ca. 1950. Gift of the Crawford Family, 1966.060.145a–b.
Every year in June, on a warm and sticky Thursday, senators arrive at work looking like they’ve come straight from the Kentucky Derby. Gone are the standard dark suits of the winter months. Instead, they wear seersucker.
Walking the halls of the Capitol, they project a sense of gentility and ease. Why yes, they seem to say, this fabric is 100 percent cotton. Why yes, it is extremely cool. Why yes, these tiny stripes, blue and white and vanishingly thin, kind of make your head spin. Now let’s all squeeze together for a bipartisan photo op.
Two native New Orleans brands have joined forces on the release of a capsule accessory collection paying tribute to all things Louisiana.
American tailored clothing brand Haspel has teamed up with accessories company NOLA Couture on a line of colorful silk ties, bow ties, and pocket squares featuring some of Louisiana’s favorite things like sugarcane, pelicans, catfish, the “Cajun Holy Trinity”, magnolias, iris, and strawberry prints. Pocket squares retail for $35, bow ties for $55, and neckties for $65.