Forbes feature article on Haspel seersucker | FORBES.COM | JULY 2018
Seersucker is a thin, puckered, cotton fabric commonly striped or chequered, used to make clothing for spring and summer wear. The word came into English from Persian, and originates from the words sheer and shakar, literally meaning "milk and sugar", probably from the resemblance of its smooth and rough stripes to the smooth texture of milk and the bumpy texture of sugar. Seersucker is woven in such a way that some threads bunch together, giving the fabric a wrinkled appearance in places. This feature causes the fabric to be mostly held away from the skin when worn, facilitating heat dissipation and air circulation. During the British empire where incidentally, the sun never set, seersucker was a popular material in Britain's warm weather colonies such as India and Africa. And for us yankees, the fabric was originally worn by the poor in the U.S. until preppy undergraduate students began wearing it in the 1920s in an air of reverse snobbery similar to how we see street wear today reversing to the higher echelons of Louis Vuitton and Dior Homme.
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The Archival Collection is comprised of five different styles of suits and five coordinating woven sport shirts. A highlight of the collection is a double-breasted, side vented jacket with a modern pleated pant and side tab waistband. The shirt styles consist of solids, patterns and floral prints that all work back to each suit. Suits will retail for $695 and shirts for $125, both found exclusively on Haspel.com.
“The vintage Haspel signature fabrics and years of creative advertisements inspired us most—particularly those from the Sixties and Seventies when Haspel was the ‘go-to’ suit for summer,” explains Will Swillie, EVP and Managing Director of Haspel. “These classic styles are still relevant today and updating them seemed like a fitting way to celebrate the brand’s tremendous legacy.”
Iconic American Brand Haspel Celebrates A Momentous 110th Anniversary.
Contrary to popular belief, seersucker is not just about casual outings in the summer. Nowadays, American men realize that everyone has their own personal definition of seersucker style, whether it is for business or for pleasure. Seersucker can be worn many ways. It is a style concept and an experience, a moment as well as an evolution. Seersucker is the merging of well-spirited fashion with modified reality. In short, trust me, you can wear seersucker now. More importantly, I can assure you that once you start wearing seersucker, it will become a staple in your wardrobe.