Eat Like A Local | FORBES | DECEMBER 2019
Eat Like A Local is a series by @HungryEditor profiling people on their eating habits—everything from their favorite restaurants and bars to where they grocery shop, and sometimes even their go-to takeout order.
Laurie Haspel Aronson is the President and CEO of Haspel, which is known as the “originator of the seersucker suit.” Aronson is the great-granddaughter of Joseph Haspel, Sr, who founded the menswear brand in 1909, and is ushering Haspel into a new era. While seersucker will always be a part of the company’s DNA, Aronson is helping to expend that brand recognition for all seasons of the year.
Benjamin Liong Setiawan: What key steps led you to where you are today?
Laurie Haspel Aronson: I am a high energy, positive person who thrives on entertaining, staying busy, and mixing in a little chaos. My favorite thing to do is travel, whether it's for business or pleasure. Some of my best trips are when I stow away with my two girls and head off to a fun destination!
What I love the most about Haspel is the branding and messaging through marketing and PR. Naturally, my Haspel grandparents were the inspiration for the lifestyle and the attitude that our brand conveys. They had parties all the time and I wish I could go back and attend one of them! I always wanted to have an energetic life like theirs, especially when it comes to entertaining.
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It's getting hot out there! The Haspel Brothers company, founded in New Orleans in 1909, designed this seersucker suit to help keep their customers cool in the 1950s. The company's founder, Joseph Haspel, originated the idea of making men's suits out of lightweight wash-and-wear cotton seersucker material, which ultimately led to seersucker becoming the quintessential southern man's warm-weather suit. A 1950s Haspel suit is one of the artifacts included in the exhibition "We Love You, New Orleans" in the Cabildo.
Men's seersucker suit, Haspel Brothers, Inc., ca. 1950. Gift of the Crawford Family, 1966.060.145a–b.
Every year in June, on a warm and sticky Thursday, senators arrive at work looking like they’ve come straight from the Kentucky Derby. Gone are the standard dark suits of the winter months. Instead, they wear seersucker.
Walking the halls of the Capitol, they project a sense of gentility and ease. Why yes, they seem to say, this fabric is 100 percent cotton. Why yes, it is extremely cool. Why yes, these tiny stripes, blue and white and vanishingly thin, kind of make your head spin. Now let’s all squeeze together for a bipartisan photo op.
Two native New Orleans brands have joined forces on the release of a capsule accessory collection paying tribute to all things Louisiana.
American tailored clothing brand Haspel has teamed up with accessories company NOLA Couture on a line of colorful silk ties, bow ties, and pocket squares featuring some of Louisiana’s favorite things like sugarcane, pelicans, catfish, the “Cajun Holy Trinity”, magnolias, iris, and strawberry prints. Pocket squares retail for $35, bow ties for $55, and neckties for $65.