COURIER JOURNAL - APRIL 2017
If you choose to wear seersucker during Derby season, the premier authority on how to don the staple of Southern gentleman's wear is headed to Louisville this week.
Aronson is the granddaughter of Joseph Haspel Sr., the company's founder who first recognized that the heavy flannel suits men wore weren't practical in the southern heat. In 1909, he swapped the flannel for a lightweight cotton dyed in the now-classic blue and white stripes, and seersucker was born.
Gregory Peck wore a Haspel seersucker suit in "To Kill a Mockingbird," Presidents Franklin Roosevelt and Harry Truman plus celebrities from Humphrey Bogart and Cary Grant to Jimmy Smits and Luke Wilson have all been spotted in Haspel suits.
Aronson will bring a full selection of tailored Haspel clothing and sportswear for the Seersucker Social at Rodes for Him, 4938 Brownsboro Road, 502-753-1060. Food and drinks will be served during the event.
Reach Kirby Adams at firstname.lastname@example.org.
Also in PRESS
It's getting hot out there! The Haspel Brothers company, founded in New Orleans in 1909, designed this seersucker suit to help keep their customers cool in the 1950s. The company's founder, Joseph Haspel, originated the idea of making men's suits out of lightweight wash-and-wear cotton seersucker material, which ultimately led to seersucker becoming the quintessential southern man's warm-weather suit. A 1950s Haspel suit is one of the artifacts included in the exhibition "We Love You, New Orleans" in the Cabildo.
Men's seersucker suit, Haspel Brothers, Inc., ca. 1950. Gift of the Crawford Family, 1966.060.145a–b.
Every year in June, on a warm and sticky Thursday, senators arrive at work looking like they’ve come straight from the Kentucky Derby. Gone are the standard dark suits of the winter months. Instead, they wear seersucker.
Walking the halls of the Capitol, they project a sense of gentility and ease. Why yes, they seem to say, this fabric is 100 percent cotton. Why yes, it is extremely cool. Why yes, these tiny stripes, blue and white and vanishingly thin, kind of make your head spin. Now let’s all squeeze together for a bipartisan photo op.
Two native New Orleans brands have joined forces on the release of a capsule accessory collection paying tribute to all things Louisiana.
American tailored clothing brand Haspel has teamed up with accessories company NOLA Couture on a line of colorful silk ties, bow ties, and pocket squares featuring some of Louisiana’s favorite things like sugarcane, pelicans, catfish, the “Cajun Holy Trinity”, magnolias, iris, and strawberry prints. Pocket squares retail for $35, bow ties for $55, and neckties for $65.