COURIER JOURNAL - APRIL 2017
If you choose to wear seersucker during Derby season, the premier authority on how to don the staple of Southern gentleman's wear is headed to Louisville this week.
Aronson is the granddaughter of Joseph Haspel Sr., the company's founder who first recognized that the heavy flannel suits men wore weren't practical in the southern heat. In 1909, he swapped the flannel for a lightweight cotton dyed in the now-classic blue and white stripes, and seersucker was born.
Gregory Peck wore a Haspel seersucker suit in "To Kill a Mockingbird," Presidents Franklin Roosevelt and Harry Truman plus celebrities from Humphrey Bogart and Cary Grant to Jimmy Smits and Luke Wilson have all been spotted in Haspel suits.
Aronson will bring a full selection of tailored Haspel clothing and sportswear for the Seersucker Social at Rodes for Him, 4938 Brownsboro Road, 502-753-1060. Food and drinks will be served during the event.
Reach Kirby Adams at firstname.lastname@example.org.
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The Archival Collection is comprised of five different styles of suits and five coordinating woven sport shirts. A highlight of the collection is a double-breasted, side vented jacket with a modern pleated pant and side tab waistband. The shirt styles consist of solids, patterns and floral prints that all work back to each suit. Suits will retail for $695 and shirts for $125, both found exclusively on Haspel.com.
“The vintage Haspel signature fabrics and years of creative advertisements inspired us most—particularly those from the Sixties and Seventies when Haspel was the ‘go-to’ suit for summer,” explains Will Swillie, EVP and Managing Director of Haspel. “These classic styles are still relevant today and updating them seemed like a fitting way to celebrate the brand’s tremendous legacy.”
Iconic American Brand Haspel Celebrates A Momentous 110th Anniversary.
Contrary to popular belief, seersucker is not just about casual outings in the summer. Nowadays, American men realize that everyone has their own personal definition of seersucker style, whether it is for business or for pleasure. Seersucker can be worn many ways. It is a style concept and an experience, a moment as well as an evolution. Seersucker is the merging of well-spirited fashion with modified reality. In short, trust me, you can wear seersucker now. More importantly, I can assure you that once you start wearing seersucker, it will become a staple in your wardrobe.