When Haspel decided to take the plunge into the world of wedding expos this past weekend, I honestly wasn’t quite sure what to expect.

We’ve done our fair share of men’s fashion shows and expos from Dallas to Chicago and New York, so I know my way around a booth. But a wedding expo? That was new territory. Brides, grooms, wedding planners, mothers of the brides, vendors… and, of course, an open bar. What could possibly go wrong? Or right!?!

The more we thought about it, though, the more it made sense. We have always styled weddings and provided our suits, dinner jackets, and tuxedos for our Haspel fans. But wedding expos are an untapped avenue for Haspel, and if we were going to make our first appearance, New Orleans was the perfect place to do it. 

And somehow, we ended up with the perfect booth location.

We were right next to an ice cream booth, a wedding venue exhibitor, and most importantly the bar.

If you know New Orleans, you know that last part was no small detail. That bar stayed packed!

Thankfully, so did our booth.

We had a steady stream of brides, grooms, wedding guests, and just all-around great people stopping by to check out our seersucker suits. And one suit in particular seemed to steal the show: our Vieux Carre Navy/Black Seersucker Stretch Tuxedo.

It was easily one of the most talked-about pieces at the expo. People loved the fact that Haspel could offer something that felt uniquely New Orleans and Southern, while still being sophisticated enough for a wedding.

We also had plenty of guests surprised by how many options we offer. From our classic seersucker suits to our more formal seersucker tuxedos and our White Seersucker Dinner Jacket, there was a little something for just about every kind of wedding — from “casual Southern elegance” to “Dad is absolutely going to wear a tux.”

For me, one of the best parts of the weekend was getting to talk with so many brides, grooms, and their families. I even put my interviewing skills to work and had some fun asking couples a few questions about who would be more likely to do what on their wedding day. Let’s just say… there were a few disagreements.

But two visits to the booth were especially meaningful.

One lovely woman stopped by and told us that her grandmother had actually worked in the original Haspel factory in New Orleans. Hearing stories like that is an incredible reminder that Haspel isn't just a clothing brand — it’s a piece of New Orleans history.

We also had a Haspel cousin stop by who was genuinely excited to see the brand represented at the expo. Those moments made the weekend feel like much more than just another trade show.

By the end of the weekend, I think we can officially call our first wedding expo an absolute success.

We introduced Haspel to an audience that feels like a natural fit for the brand. We met some fantastic wedding vendors. We had brides and grooms excited about our suits. We got plenty of compliments from people who stopped just to admire the clothes.

And then there were the lovely ladies who may or may not have been “thoroughly" served at the bar and became a little… flirtatious with our seersucker team.

Seersucker IS the fabric that begs to be touched, but thankfully, it never got too handsy.

So, all in all, I’d call that a successful weekend.

Great people. Great suits. Great conversations. A little New Orleans hospitality.

And apparently, seersucker has officially entered the wedding conversation.

We’ll be back to the New Orleans Wedding and keep serving up picture perfect seersucker suits, dinner jackets, tuxedos and good times!