Seersucker Info Page
What exactly is seersucker and what makes a Haspel? Learn more about us, our clothing, and this wonderfully puckered fabric that found its way into the American wardrobe thanks to a brilliant gamble by Joseph Haspel Sr. in the early 20th century.
New Orleans 1909. Where it all started.
Joseph Haspel Sr. was the first to recognize the power of the pucker. He founded his eponymous brand in 1909 with the goal of creating clothes that could stand up to his native New Orleans heat. He knew that the Brits used this strangely puckered cloth called seersucker in India and thought it could translate well from a laborer’s outfit to a hot-weather-ready suit.
He was right, the world agreed and quickly Haspel became synonymous with summertime soigné and the jazz hot, cayenne kick of the Crescent City style. Yankee prepsters at Princeton weren’t far behind, snapping up this "It Suit" and spreading it through the Ivy League as a signifier of a true gentlemen.