HASPEL APPLAUDS THE RETURN OF NATIONAL SEERSUCKER DAY
NATIONAL SEERSUCKER DAY REVIVES LONG-STANDING CONGRESSIONAL TRADITION
We are excited to announce that National Seersucker Day will soon return to Washington D.C. and to dapper guys everywhere. On June 11, a group of United States Congressmen will revive the sartorial tradition and they invite all members of Congress, as well as those not on Capitol Hill, to wear the famed puckered fabric on National Seersucker Day.
Seersucker has a long-standing place in the halls of the Capitol. In the days before air conditioning, seersucker was a stylish necessity to battle D.C.’s summer heat—and political hot air. That tradition waned, but in 1996, Mississippi Senator [R] Trent Lott initiated an annual tradition in Washington to honor a simpler time when there was more charm and playfulness in Washington attire. For the better part of two decades, members of the House and Senate dressed in their best and brightest seersucker and gathered for a photo to kick off the summer. That tradition was shelved during the economic downturn but it’s coming back next month when members of the House will once again show up to work in their summery, seersuckery best.
The return of National Seersucker Day couldn’t come at a better time for the iconic American men’s brand, Haspel, who invented the seersucker suit in 1909. The brand recently relaunched for Spring/Summer 2014 by Laurie Haspel Aronson, the founder’s great granddaughter, who is reigniting the brand for a new generation. Poised for the brand’s comeback, she tapped the award-winning design team Shipley & Halmos to create American-made clothing that echoes the legacy of its founder while advancing the style of the Haspel man.
To celebrate National Seersucker Day, Haspel invites you to don your best and brightest seersucker. We will be hosting multiple seersucker giveaways via our social media channels in the days leading up to June 11, and encourage everyone to participate in the summertime sophistication of wearing seersucker.For further information on National Seersucker Day and Haspel’s #seersuckerday giveaways, you can visit us at:
National Seersucker Day Press Coverage